Goals

  • Explore the intricate dynamics of value creation, branding and strategic planning in the wine business
  • Delve into the forces of change shaping the industry
  • Better understand how to adapt strategies, crafting effective business models applied to the wine industry
  • Build or enlarge their personal network in the wine business.

Highlights

  • A training co-branded by two world-class business schools in France and Portugal
  • A mix of theoretical knowledge, business cases and immersive learning expeditions in both France and Portugal vineyards, providing a large overview of the value creation through wine
  • A program focused on practical applications, providing tools and frameworks to craft effective business models and strategies.

Profiles

  • Young alumni from great educational institutions searching for a way into the wine business
  • Group executives looking for a business update to empower their career
  • Family business members pursuing an accelerated upskilling;
  • Technicians and wine experts expecting to develop their strategic vision and leadership
  • Wine collectors in search for investment solutions
  • Investors acquiring a wine estate or brand as a side business or patrimonial diversification
  • Wine entrepreneurs seeking business and market insights, into wine value creation to accompany their clients

Programme

Creating value in the wine business

  • Identify French archetypes supporting the design of long lasting business models.
  • Wine and risk 
  • Understand the impacts of climate change and its consequences on strategy

Learning expedition

  • Visit of leading wine estates (Rhône valley or Beaujolais)
  • Debates with key executives & wine entrepreneurs
  • Tasting experience

Strategic orientations in response to contemporary challenges

  • Analyse the positioning of Small & Medium Enterprises in the face of group concentrations in order to identify potential differentiating key aspects serving as competition advantage
  • The art of branding

 

Dinner and wine tasting experience in company of speakers

Forces of change in the wine market

Explore the evolving landscape of the wine market, understand key trends and apply foresight methodologies for    strategic decision-making

Learning expedition

  • Visit to upscale Douro Valley wineries
  • Workshops on crafting unique luxury wine experiences

Business models & Strategy

   Explore diverse business models and tailor strategies specifically for success in the wine industry