Goals

Complex, unstable, uncertain... There is no shortage of adjectives to describe the world we live in. For some, we are experiencing unprecedented crises (health, environmental, economic...). For others, we are living in an era synonymous with metamorphoses and reinventions.

Today, the question of the sustainability of political, social, and economic models, conceived at the dawn of the first industrial revolution, arises for all organizations - businesses, associations, etc.

Today may also be the moment for these organizations to reinvent themselves to contribute to building a "fertile" future, one that creates wealth, is resilient, and inclusive.

Organized around a real case, this 28-hour training (3 days in person and 1 day remote) will aim to:

  • Introduce you to the fundamentals of analyzing the business model of a real "learning" organization
  • Teach you key concepts of foresight, prospective scenarios, and immersive experiences
  • Enable you to facilitate a strategic conversation with the learning organization to lead them to question their business model in light of possible futures.

During this training, you will discover the methods and tools that will allow you to understand, decide, and act in a complex and constantly changing world. You will also have the opportunity to apply newly acquired knowledge and skills to a client organization that you will accompany in its exploration of possible futures.

Highlights

  • Live case study to immediately test and apply newly acquired knowledge and know-how 
  • Discovery of scenario planning as a critical add-on to strategy

Profiles

Innovation managers, marketing directors, experienced product managers, strategic development managers, project or cross-functional program managers, digital strategy managers, consultants, any person in charge of an innovation project. 

Programme

The macro-skill acquired on completion of this course is as follows: “Be able to identify the main societal, ecological and technological breakthroughs, and then mobilize this new knowledge to support strategic decision-making”.

  • Introduction
  • Strategy and business model
  • Forward-looking concepts

Analyze an organization's business model

  • Presentation of the learning organization
  • Group work on the organization's business model and world vision
  • Conducting a foresight survey
  • Designing prospective scenarios

Creating an immersive experience

Mobilize this information to challenge strategic decisions or generate innovative strategies
  • Presentation of group projects to representatives of the learning organization
  • Strategic conversation
  • Conclusion

 

 

2023-2024 Figures:

  • Net Promoter Score: 55
  • Participant satisfaction (courses): 4.7/5
  • Success rate: 96% (February 2024 jury)

Content updated on 04/30/2024.

The staff involved in the program are qualified in compliance with regulatory texts.