Goals

The objective of the program is to provide those interested in sport with an introduction to key topics in the field of sport industry and management.
The program will provide:

  • An introduction to some of the most important issues and challenges currently facing sport including event management, sport business management, governance and the social role of sport;
  • A learning experience that involves presentation by experts in the field of sport;
  • A program of visits to leading organizations in the sport industry;
  • A program of visits to sports stadiums, facilities and other relevant venues;
  • An approach that combines both global and local insights;
  • An opportunity to engage and network with other participants who are interested in sport;
  • A program of study delivered in one of the world’s most important cities for sport (Paris) and in a region with a world-leading reputation for promoting the social development of sport (Lyon).

Highlights

The program will be an opportunity for participants to:

  • Understand the process of bidding for, organizing and hosting sport mega-events;
  • Explore commercial aspects of sport including sponsorships, brand management and fan engagement;
  • Examine the importance of good governance in sport;
  • Consider the role that sport plays in effecting positive socio-cultural change.

Profiles

The program is especially relevant for participants who:

  • Have an interest in the sport industry, watching sport or playing sport;
  • Are seeking a better understanding of the sport industry;
  • May be contemplating an application to study a sport industry management program;
  • See sport as a career choice and wish either to enter the field or seek promotion from an existing position working in sport.

Programme

Brands
  • A day dedicated to the understanding of how a sports brand is created and how to best create brand engagement. Take advantage of different classes and site visits.
Sponsorships
  • Sports thrive on sponsorship deals. Develop a better understanding of the ins and outs of sport sponsorships.
Fans
  • Fan engagement is at the heart of any good sport commercial strategy. Find out more about the different engagement strategies used by popular sports brands around the world.
Mega events 
  • Understand the process of bidding, organizing and staging sport mega-events.
Mega events 
  • Understand the process of bidding, organizing and staging sport mega-events.
Sport and society 
  • Learn how to highlight the role that sport plays in effecting positive socio-cultural change.
Sport and society
  • Learn how to highlight the role that sport plays in effecting positive socio-cultural change.
Sport governance 
  • Through a combination of classes and site visits, develop a clear understanding of sport governance and learn how intricate it really is.
Sport governance
  • Through a combination of classes and site visits, develop a clear understanding of sport governance and learn how intricate it really is.
Sport governance 
  • Through a combination of classes and site visits, develop a clear understanding of sport governance and learn how intricate it really is.