MBA Master Class - Re-Thinking Marketing - 10th of June

10 JUNE 2017

On Saturday, the 10th of June, our MBA team is hosting a master class. If you are interested in learning more about "Re-thinking Marketing", you really need to hear our professor Lionel SITZ. This MBA Master Class is entirely taught in English.

"Markets are constantly changing. Established industries can be rapidly disrupted and prominent actors can disappear swiftly. In this complex context, marketing needs to be redefined and adapted. Invented 150 years ago, marketing has to come to age and embrace complexity, uncertainty and ambiguity. This class offers an introduction to this market-ing"

Program :

  • 8:30 am : Welcome reception
  • 9:00 am -10:00 am : Master Class
  • 10:00 am – 11:00 am : Information Session
  • 11:00 am – 12:00 pm : Networking Cocktail with current MBA participants and staff