In brief

emlyon business school and KPMG France have offered the “Strategy and leadership” training course for consultants for three years. Overview of an innovative programme which combines role-playing and strategic diagnosis for SMEs.


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Romuald GALLET
Executive Education Development Director

01 53 34 23 97 / 06 07 95 65 42

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Client requirements

KPMG is aware of the importance of new strategic issues in chartered accounting, particularly linked to the digital transition, and wanted to offer its clients and its employees a new experience. The business wanted to use a tailor-made training course to help their talented employees to raise their own expectations, to develop their skills more quickly and to take on a consultancy role for SME senior managers.

Participants profiles

Managers and high potential managers

Teaching methods

  • Classroom-based modules - 3 sessions lasting 3 days over 6 months: case studies, role-playing, analysis, etc.
  • Action learning project: Teams of 4 or 5 people worked for an SME chosen by emlyon, carrying out a relevant strategic diagnosis for each of the partner businesses. After six months, two documents were presented to the SME’s director: a 20-page summary and a presentation with strategic recommendations for the board of directors.

The benefits for the business

  • Developing empathetic employee attitudes towards senior managers
  • Enabling managers, often with very technical profiles, to have a better overall view and understanding of the client business
  • Strengthening customer relations and providing businesses with value regarding their strategic issues
  •  Expanding services and generating new business
  • Standing out from competitors